Koreans love their brew and there is no storage of drinking establishments. Boozing it up is mostly a male group activity in Korea . Visit a typical pub in Seoul and you will see plenty of Koreans (mostly men) getting drunk, often with a great deal of boisterous toasting and, as time passes, collective singing. This is a part of Korean culture since Choseon dynasty.

During the Japanese Penetration of Korea, brewing Korean traditional drink was a subject of control. They regarded home-brewed wines as illegal products. We can resume our production after liberation from Japanese government.

One of the greatest innovations is traditional robust drink distilled from rice, yams or tapioca. Drink can be obviously good and bad. If we use them as a means of a better social relationship, it is worthwhile to improve our drinking habit. Some drinkers try to mitigate the effects of indulgence by slaking their thirst with ginseng wine which is high quality traditional liquor.

We need to provide high quality wine and drinking etiquette in this modern society for the purpose of improving our drinking habit.