Our ancestors enjoyed this quality liquor. Cheongjoo has been made during Koryo Dynasty. At that time our brewing skill was passed to even Japan . Inbun taught Japanese how to make wine. According to Japanese history books, Inbun created a new recipe of this wine, during the dynasty of Japanese Emperor Ug Shin(AD 27~312). Later he was called god of wine.

Japanese wine Cheongjoo is originated from Korea . Jeongbori brothers in Korea initially made Cheongjoo recipe based on the book of history. By the end of Chosun Dynasty (19 th century) Korea started to open to foreign countries. Therefore they were able to exchange a lot of information regarding liquor business.

Before 1960, as we developed new products, people start to taste sojoo and beer instead of traditional liquor. In 1970s, there was a lot of bankruptcy and disorder of liquor distribution because of lack of government selection criteria of license.

In 1980s, we had stable internal administration system of liquor business. Due to the increase of our GNP, 86 Asian Games and 88 Olympics, Korean government started to maintain strict control over liquor business.

In 1990s as we approached globalization and internationalization, there has been deregulation of management and administration of liquor industry. For example, USA and EC maintained flexible international trade of negotiation in the liquor industry. In 1990, we provided wholesale liquor license, and in 1991, gradual deregulation of manufacturer ' s permit has been introduced. In 1993, restrictive areas of medical liquor supply and allocation of sojoo have been abolished. Imports of whiskies, wines and other foreign liquors are allowed.

In 1995, because of the liquor tax modification, 50% of sojoo were compulsorily sold by Korean government. In 1997 wholesale liquor permit has been introduced based on the population and sales volume. In 1998 new wholesale permit of takjoo has been openly introduced. So far the deregulation of liquor business activities has been greatly achieved.

We have been lack of essential systems of distribution channels. Furthermore, there is a limit in the distribution system of our traditional liquor such as takjoo and yakjoo. Improvement of present condition is required for the development of our liquor business.